These days, your business might not as well exist if you do not have a website. In fact, even if perfectly working operation, people will doubt the legitimacy of your business without a website. By simply visiting your site, customers will know what your product or service is all about, they’d know how to get in touch with you, and they would feel secure knowing that there’s a website that they can turn to for more information about your brand.
I Need a Website Built: Why Can’t Developers Give Me One Cost?
Now, if you are still in the process of having a website built from the ground up, you would need the services of a web developer. The question is: how much will it cost to create a website? Developing a website in the UK is big business and the competition is tough because of the high demand for the service. Even mom-and-pop establishments and working individuals want to establish their online presence, so there will be quite a few developers for you to choose from.
So how much do you need to pay a company which specialises in developing a website in the UK? Someone who has asked around might get his or her mind boggled because a developer cannot give a single price quotation. Why? Because there are many factors which affect the price of website development, which we will delve deeper into in the next section.
Which Factors Affect the Price of Website Development?
When you’re asking a developer to have a website made, remember that it’s similar to asking a mechanic to customise your car. The price will depend on the make and model of your car; the customisation features that you’d like to include; the accessories that you want added; even the reputation of the mechanic will come into play when you are being given the price quotation. The same thing holds true when it comes to the cost of a website in the UK.
Here’s a list of the factors which affect the price of the website development:
Is it a new website or a replacement of an existing website?
The first thing that a developer will ask you is whether it’s a new website, or a replacement of an existing website that you’d like to have made. One is not more expensive than the other, there are still other factors which will affect the price. For instance, if customer A would like to have a basic website which is a replacement for an existing website; while customer B wants a new website with video features on the home page, customer B may be given the higher price quotation.
Would you like the website to be customised?
Most customers would like their website to stand out, thus the need for customised features. As compared to a basic website, customised sites would require a higher tag price than basic ones.
Are there e-commerce features that need to be included?
If you are using your site to sell products or services, e-commerce features needs to be included. The efficiency of the order-taking and payment process on site will be a huge factor in the success of your site, so be willing to pay more for e-commerce websites.
What would the overall design look like?
Most business owners will be using their websites to establish their brand as well. To suit the image that you’d like your brand to have, the overall design of your site should fit that image – and this is what you will be paying the developers for.
Should the website be mobile-friendly?
Online users will definitely get frustrated if your site is not built to be browsed on mobile devices, so it is better to have this feature at the onset. Once you start optimizing your site for the search engines, the latest changes in Google’s algorithm will negatively impact your site’s ranking for SERPs or Search Engine Results Pages if it’s not mobile-friendly. When a website is developed with mobile browse-ability in mind, it will be ranked higher by search engines so more people will come visiting your site.
Would you like the website to be SEO-friendly (Search Engine Optimisation-friendly)?
Way after the website has been launched, the next thing that you will be working on is generating traffic to the site. This is where search engine optimisation proves to be handy. If your site was developed with SEO in mind, you won’t have problems optimising it for the search engines later on.
Would you like to have a bespoke website or can ready-made templates be used?
There are many ready-made templates used by developers to create websites from scratch. However, if you would like to have that unique look to your site, you do need to consider having a bespoke site made. This means that the design and features of the site will be custom-built for your business. Bespoke website development packages usually include quick webpage load times, business e-mail addresses, as many pages as the site requires, Content Management Systems or CMS, and blog sections.
Other factors which affect the price of website development
There are plenty of other factors which affect the price of website development including the reputation and experience of the website development company that you are hiring; the turnaround time; whether or not it includes hosting; site maintenance; etc.
There are some marketing agencies where you can hire web developers who get paid by the hour. The total price, therefore, will be based on the number of hours worked. This kind of pricing model works best if you already know the skill level needed to develop the website that you want. In the UK, the hourly rates of web developers depend on his or her level of experience – although the typical price range is between £20 and £120 per hour.
On the other hand, if it’s an entire team of developers who will build your site from the ground up, the total cost will depend on the number of individuals involved. Will it be just one graphic designer and one developer? If you require a basic website, then this team should be able to handle the task successfully. Just remember that the best websites are ones which are simple and are able to deliver a great user experience. As such, sites created by a graphic designer and a UX designer or a user experience designer will have much better conversion rates once the site is up and running. A high conversion rate means that site visitors will turn into actual customers. This will have a direct impact on the overall satisfaction of interacting with your brand online.
Yet another thing that needs to be considered is whether there will be a business analyst involved in the project or not. Business analysts usually manage projects on a client’s behalf. They also identify a client’s business profile, they suggest the best technology and lay out other ideas for your website or web application which matches your brand so that you can serve your customers with utmost efficiency.
In short, the more people involved in your web development project, the higher the price you have to pay. But still, there’s no reason for you to pay any more than you have to. If a two-man team can handle the development of your website, that’s what you should go for. It’s all about determining what your specific business needs are, and what you would like to achieve once your website is launched.
How to Determine if the Price Quoted by a Developer is Fair
As you can see from the list of factors which affect the price of developing a website in the UK, there is no cookie-cutter approach to pricing. It all depends on the web development company you are dealing with and the kind of website that you would like to have.
To determine if the price quoted by a developer is fair, you can use the following as a guide:
- For a basic customised website, prepare to pay at least -£1000 – £1,500. The site will typically be built on WordPress or a similar CMS, with a customised theme.
- For a partially customised e-commerce website, the price range should be anywhere from £1,500 to £2,500. For this, expect an e-commerce site with a customised theme and a responsive design.
- For a fully customised design, you might have to shell out anywhere from £2,000 to £3,500. This site should be tailored to suit your exact needs, it has basic SEO, and a fully customised theme to match the image that you’d like to project for your brand.
- For an all-inclusive website, the price range is usually £3,000 to £8,000. Aside from the fully-customised theme, this package includes content creation, branding, and in-depth optimisation. If this is an e-commerce site, the price will typically include uploading of your products and descriptions – to deliver a fully-functional website.
- A bespoke website is the most expensive, with rates ranging from £5000 to £15,000. For this, the company will usually employ a full web design team to fulfill all your website requirements.
Although there are many other factors that will affect the price of developing a website in the UK, you can use the above figures as a rough guide. This way, you can determine if the price being quoted by a developer is fair or not. Also, it’s better to get a price quotation from more than one developer so that you can compare rates, features, the quality of service – and make an informed decision from there.
Looking for a company to develop your website is quite challenging. By arming yourself with as much information as possible, you can select the right one to develop a website that will suit your business needs, and make room for the growth and improvement of your brand in the future.
check out our digital services at www.skydigo.com