Welcome to skydigo blog. We are London based marketing agency specialising in eCommerce products for SME’s (you can read more at our website www.skydigo.com). Here we want to share our experience with you… we don’t like to waste time, so here is the first post from Top Technology Tips category:
Sooo… How to choose marketing agency for your creative project or branding of your company ?
Top 6 Questions to Ask Your Digital Agency
Gone are the days when the only options that entrepreneurs have to advertise their business is print, TV, radio and similar media. With the proliferation of the Internet, the game has totally changed when it comes to advertising. You can launch a purely online-based advertising campaign and create so much buzz, that you’ll have plenty of prospective customers even before your product or service is actually released in the market. If you have no budget at all for traditional advertising, you can focus on having a website built and simply promote your brand over the Internet or through mobile services.
To give you an idea about how much traditional advertising has declined, here’s a quick list of the percentages:
Newspaper advertising = 18.7%
Magazine advertising = 14.8%
Radio advertising = 11.7%
Television advertising = 10.1%
The figures are from predictions in the Communications Industry Forecast from Veronis Suhler Stevenson, a private equity firm. (http://www.nytimes.com/2009/08/04/business/media/04adco.html)
On the other hand, digital advertising is growing rapidly:
- Mobile advertising = 18.1%
- Online advertising = 9.2%
Although we’re probably still far from that point when it will be a purely online advertising world out there, times have changed in such a way that you cannot solely rely on traditional media in promoting your brand. If you want to reach out to where prospective clients are, you need to create a digital promotional campaign.
This is where the services of a digital marketing agency come in. Through digital marketing, all things digital are leveraged to drive results for businesses. Similar to the way that traditional marketing and advertising drives results for TV, radio or print broadcasting, a full-blast digital marketing campaign is supposed to create the same effect.
Top 6 Questions to ask to choose the right marketing agency
Now, in order for you to come up with a full-blast digital ad campaign, you need to hire the services of an established digital marketing company. To help you out with that, here is a list of the top six questions that you need to ask your digital marketing agency before hiring them:
- What kind of benefit did your previous clients get after their website was launched?
Ask about the previous clients of the digital marketing agency. Was a website or an app created for them? If it’s a website, what was the purpose of having the site built in the first place? Was there a sales increase after implementation? If an app was developed for the client, did the company enjoy better time management? Or were they successful in making resource management more efficient? It’s good to have an idea about what your own goals are as a client when talking to a digital marketing agency.
- Do you create websites in RWD version?
RWD stands for Responsive Web Design. If a website or app was created in RWD version, it means that mobile users will get the best experience because of the adjustments on the program which makes the site mobile-friendly. To check on the mobile-friendliness of your own website, you can visit this link:
- What kind of methodology are you using to conduct your projects?
Next, ask about the methodology used to conduct a project. Is the digital marketing agency Agile and SCRUM certified? SCRUM is an agile goals software development methodology which is flexible and holistic. It recognizes the fact that in the course of finishing a project, a customer can easily change his or her mind about some details – so an empirical approach is used to better adjust to sudden changes.
- How does the realization of each stage of the project look like? How about client interaction?
The digital marketing agency should work in such a way that clear and effective communication techniques are used. The design should be presented prior to the implementation, and feedback from the client should be taken into consideration when correcting a design.
- Which technology will be used to create my project?
Depending on the nature of the app or the website, a digital marketing agency may use any of the following: PHP, HTML/CSS or similar technology. If you’re not that tech-savvy, they should guide you as to which option is best.
- How much will it cost?
Finally, ask about the website development cost, or the software cost when having an app made for your business. In order to reach your desired achievements, the agency should break down the proposed cost of implementation. Here are a few quick notes for this:
- Make sure that each hour spent on the project will be justified.
- Make sure that you will get the best value for your money.
- Make sure that the resulting website or app will bring you more sales and help you achieve your goals.
By taking these things into consideration, you can hire a digital marketing agency that will allow you to meet your business goals through a comprehensive digital media advertising campaign.